Should Apple make an "iCamera"?

so i'm looking buy digital camera when go out friends, trips, etc. not looking professional camera, "fun" camera. , thinking... apple should tackle on project. iphone 4s shoots better digital cameras out there, why not make icamera? don't want buy iphone 4s camera, if make icamera definitley getting it.

 

they make popular camera. it's called iphone.

 

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