Does the new iPad screen have richer color?

after setup new ipad, 1 thing noticed new ipad has richer color compared ipad 2.

@ first thought due angle on how i'm looking @ screen, after looked @ more closely, , make sure brightness setting same between two, still seems me new ipad screen has richer color. else noticed this?

 

improved colour 1 of touted features..its openly documented.

 

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