Apple Has an Unboxing Room to Test Hundreds of Variants of their Product Packaging

​

ipod nano packaging photo ilounge​

from advance copy of adam lashinsky's upcoming inside apple book, networkworld notes interesting bit of information how apple approaches retail packaging.

perhaps should no surprise, given elegance of of apple's product packages, apple said have secretive packaging room package designer goes through hundreds of iterations find right combination:

quote

one after another, designer created , tested endless series of arrows, colors, , tapes tiny tab designed show consumer pull invisible, full-bleed sticker adhered top of clear ipod box. getting right particular designer's obsession.

what's more, wasn't 1 box. tabs placed when apple's factory packed multiple boxes shipping retail stores, there natural negative space between boxes protected , preserved tab.

click expand...

networkworld points old internal video created microsoft's own packaging team as humorous look @ branding , packaging issues marketers. video imagines if microsoft redesign ipod retail packaging:

​

apple's obsession product packaging reflection on steve jobs' views of matter. both steve jobs , jonathan ive known have spent time on packaging of products. walter issacson's steve jobs biography:

quote

"steve , spend lot of time on packaging," said ive. "i love process of unpacking something. design ritual of unpacking make product feel special. packaging can theater, can create story."

click expand...

article link: apple has unboxing room test hundreds of variants of product packaging

 

quote

"steve , spend lot of time on packaging," said ive. "i love process of unpacking something. design ritual of unpacking make product feel magical. packaging can theater, can create story."

click expand...

fixed.

 

Forums News and Article Discussion MacRumors.com News Discussion

• iPhone
• Mac OS & System Software
• iPad
• Apple Watch
• Notebooks
• iTunes
• Apple ID
• iCloud
• Desktop Computers
• Apple Music
• Professional Applications
• iPod
• iWork
• Apple TV
• iLife
• Wireless