apple didn't run ads during super bowl, @ least not officially -- fact puzzled commentators. but, investment guru jim cramer points out, apple did have advertisement of sorts air during super bowl.
after game over, colts hall of famer raymond berry carrier vince lombardi trophy along long line of new york giants players. players took turns touching or kissing trophy, while taking photos , videos of event. far common device used record moment iphone -- event seen millions.
a 30-second spot during game cost advertisers $3.5 million. 1 minute , 20 seconds, giants players used iphones capture once-in-a-lifetime moment tens of millions watched on television. cramer believes this, more else, best advertisement of super bowl.
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