Saturday, 22 June 2013

No "iTunes in the Cloud" for music on Apple TV?


with "itunes in cloud", can download or stream music have purchased itunes store pc or ios device using apple id, without having sync between devices.

http://www.apple.com/icloud/features/

so, if purchase song in itunes on mac, automatically download iphone. or can navigate song in itunes store app on iphone, , stream apple's servers free.

works purchased or rented tv shows or movies. purchase or rent on 1 device, , other device same apple id can stream show/movie.

apple tv, can access itunes purchased tv shows/movies on atv. not itunes purchased music.

why not?

(i know can pay $25/year itunes match, different service designed give cloud access non-itunes-purchase music. why should have pay stream itunes-purchased music on atv, when don't have pay stream itunes-purchased tv shows on atv?)
 

because.

there inconsistency in branding of 'itunes in cloud' , 'itunes match'. on basis of promotional materials, , manner in each conceptualised, 1 expect itunes in cloud itunes library (music, tv programmes, etc.) in 'the cloud', , itunes match service transfers music not purchased itunes cloud-based library.

have rightly observed, not how works in practice. 'itunes in cloud' functionally nothing more ability re-download previous purchases locally-hosted library. if want cloud-hosted itunes library, need shell out itunes match. pretty opaque, honest, , ambiguity should either ironed out of branding , marketing of services, or better yet resolved allowing users access cloud-based library, consisting of previous itunes purchases, default. if want expand adding music acquired outside of itunes, —*and then, if want these concepts consistent —*should itunes match necessary.

expect we'll begin understand nature of when renewals first users of itunes match start rolling in. wonder if, should not re-subscribe, icloud-based itunes libraries become inaccessible.
 


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