Brenneman: Live Coverage of Apple's iPad 3 Media Event

apple holding media event today @ yerba buena center arts in san francisco, expected introduce ipad 3 , updated apple tv set-top box. event scheduled kick off @ 10:00 pacific time / 1:00 pm eastern time.

photo courtesy of kiel
apple apparently not providing live video coverage of event public, number of news sites on hand provide text , photo updates, , we're including links several of them here. updating article coverage media event unfolds , issuing twitter updates through our @macrumorslive account. separate news stories regarding event announcements go out through our @macrumors account.

- engadget
- ars technica
- the verge
- gdgt
- macworld
- allthingsd
- cnet
- slashgear
- the loop

apple's online stores around world down in advance of event.

liveblog

media event line forming @ yerba buena

- media, apple executives , other "special guests" have been seated , waiting event begin.
- lights dimming, apple ceo tim cook has taken stage.
- cook: "good morning! thank joining us. have great morning planned, , i'm excited here. i'd started talking post-pc revolution, , apple @ forefront of leading revolution."
- "we're talking world pc no longer center of digital world. world devices use need more personal , more portable pc has ever been."
- apple has 3 post-pc devices: ipod, iphone, ipad.
- "the ipad 'defined whole new category. in many ways, ipad reinventing portable computing , it's out-stripping wildest of predictions.'"
- sold 172 million post-pc devices, making 76% of apple's revenue in 2011. "apple has feet firmly planted in post-pc future."
- "the post-pc world plays our strengths." talks apple retail stores. "these devices new many people. there needs place discover them."
- apple sold 315 million ios devices -- ipod touch, ipad, iphone -- through last year, 62 million in q4 2011.
- talking siri. "siri best friend... gets things done asking." demoing siri sounds in other parts of world.
- siri coming japan part of ios 5.1. 5.1 launches today, siri rolling out in japan on next few weeks.
- 585,000 apps on app store. 25 billion apps downloaded, 25 billionth app downloaded in china.
- 100 million icloud customers.
- icloud supports movies, in 1080p, re-download movies you've purchased on device.
- new appletv announced, supports 1080p, new "streamlined" user interface. ui full-1080p resolution.
- icloud supports itunes playlists, better implementation of third party apps mlb.tv.
- eddy cue demonstrates apple tv, including national geographic screen savers, photo stream, , more.
- recommends movies based on you've watched previously.
- "that's new apple tv , think you're gonna love it."
- $99, available preorder today, ships march 16th.

- ipad. sold 15.4 million in q4 2011. "ipad poster child post-pc world."
- apple sold more ipads individual pc-maker sold pc's.
- "when set out create ipad, set out create not new product, new category. in order that, ipad had best device doing of things often."
- "when asked ipad users had notebook desktop , smartphone favorite device email, responded 'ipad.'" same web browsing, reading, , gaming (even versus home consoles).
- remarkable device has been out 2 years.
- more 200,000 apps designed ipad. "they can create or learn or anything."
- 100+ tablets came out last year, none have same user experience ipad.
- comparing twitter on android (looks blown smartphone app) twitter on ipad. "clearly designed take advantage of large canvas."
- compares yelp apps. "lots of white space. tiny text, hard read. compare ipad. reason momentum on ipad continues build."
- new ipad. "we've taken whole new level, , redefining category apple created original ipad."
- has home button. , retina display. "until see can't understand how amazing is."
- "this presents problem in presenting you. first time, ipad has higher resolution entire display behind you... that's fun challenge."
- "photos going amazing on gorgeous high-resolution display."
- 2048 x 1536 resolution. higher 1080p display. 3.1 million pixels, 264 pixels per inch, "enough call retina display". iphone 4 held @ 10 inches, ipad held @ 15".
- 44% greater color saturation.
- a5x processor, quad-core graphics.
- new isight camera. 5mp rear camera, backside illuminated sensor on back, 5-element lens, ir filter, , isp built a5x chip. same design iphone 4s. auto-exposure, auto-focus.
- hd video recording in 1080p.
- siri-like voice dictation. microphone button on keyboard. supports english, british, australian, french, german , japanese.
- supports 4g lte. supports hspa+ 21mbps, dc-hsdpa @ 42 mbps, , lte @ 73 mbps.
- supports at&t , verizon lte in us. telus, rogers, bell in canada.
- 2 different models of ipads at&t , verizon because use different bands. same cdma/gsm ipad 2's.
- 3g world-ready, can roam world-wide.
- ipad can personal wi-fi hotspot, if carrier supports it.
- new ipad supports bands ever.
- running down features.
- battery life on ipad 2 10 hours, 9 hours on 3g.
- new ipad has 10 hours of battery life, 9 hours on 4g.
- 9.4mm thin, weights 1.4 lbs. ipad 2 1.33 lbs. , 8.8mm thick.
- $499 16gb model. $599 32gb, $699 64gb. same pricing ipad 2.
- 4g $629/$729/$829.
- available march 16th, preorders start today.
- us, canada, uk, france, germany, switzerland, japan. apple's biggest rollout ever.
- stock apps have been updated , optimized new display.
- existing apps scaled , text automatically rendered higher-resolution display.
- developer demo time.
- first james shelton, game design director namco.
- new flight sim game, "sky gamblers"
- planes dogfighting. shake ipad eject pilot plane. clever.
- sky gamblers exclusive ios, launches later month.
- chris cheung autodesk, demoing sketchbook.
- 10 million customers autodesk on desktop, "tens of millions" of new users on ios.
- new app: sketchbook ink "a new drawing app focuses on line art."
- can export images greater 100 megapixels.
- mike capps epic games. "an amazing new project."
- infinity blade dungeons. "we're excited raise bar gaming new ipad."
- player on quest craft "the ultimate weapon": infinity blade.
- hdr graphics , tone-mapping.
- more memory or screen resolution xbox 360 or ps3.
- "coming soon"
- new versions of pages, keynote, numbers updated retina display. free update if purchased, same $9.99 price otherwise.
- updated garageband. smart strings, note editor, icloud integration. $4.99 or free update previous owners. "jam sessions" allow multiple ipads used create band"
- imovie updated well. adds movie trailer creation, visual storyboards imovie os x.
- imovie $4.99, free update current owners. available today.
- iphoto ipad. "it amazing."
- love photos take family , friends , want more them.
- same photo library, new browsing, new ways edit multi-touch, professional-quality effects, brushes, , photo beaming let's users move photos between devices.
- randy ubillos, chief architect photo , video applications on stage.
- double-tapping photo, iphoto finds pictures similar. swipe down remove them, double-tap go full-screen.
- app supports 19 megapixel photos.
- share photos through email, flickr, twitter , more.
- built-in horizon finding tool. locates horizon , rotates image appropriate.
- non-destructive editing.
- tilt-shift , watercolor effects.
- new "journal" feature, allows users highlight photos captions, scrapbook. add notes , text, calendars, geotags, weather, , more.
- easy sharing, publish icloud, viewable in browser.
- $4.99, available today on ipad , iphone.
- demo video, recapping new features.
- ipad 2, $399 16gb wi-fi model, $529 16gb 3g model.
- says education big reason keeping ipad 2 around. "so many more schools can afford this."
- new ipad apparently called "the new ipad."
- showing new ipad television commercial.
- cook says privilege of lifetime work apple employees, "the innovative" on earth.
- lots forward in 2012, "we getting started."

article link: live coverage of apple's ipad 3 media event