Apple Ranked as World's Top Semiconductor Customer in 2011

in june of last year, ihs isuppli reported apple had become world's largest buyer of semiconductors in 2010, jumping past hp , samsung top list $17.5 billion in spending. apple's lead expected grow in 2011 on continued strength of iphone, ipad, , macbook air, of contain substantial nand flash memory, has become primary driver of semiconductor markets due booming mobile device landscape.

research firm gartner out today new report appears utilize different methodology in calculating semiconductor expenditures comes same conclusion ihs suppli's earlier report. according gartner, apple became world's largest semiconductor customer in 2011 measured total silicon content in products designed apple , competitors, known design tam.




gartner pegs apple's year-over-year growth 2011 @ 34.6%, topping growth of other top semiconductor customers , allowing leapfrog samsung , sliding hp top spot in rankings. according report, semiconductor purchases apple's products came in @ $17.3 billion in 2011, ahead of samsung's $16.7 billion , hp's $16.6 billion purchases.

isuppli's report last year highlighted vast differences in apple's , hp's markets, apple's semiconductor usage being driven mobile devices , hp's traditional computer products. gartner notes mobile devices , solid-state drives indeed major drivers of semiconductor usage.

quote

"the major growth drivers in 2011 smartphones, media tablets , solid-state drives (ssds)," said masatsune yamaji, principal research analyst @ gartner. "those companies gained share in smartphone market, such apple, samsung electronics , htc, increased semiconductor demand, while lost market share in segment, such nokia , lg electronics, decreased semiconductor demand.

click expand...

gartner distinguishes design tam purchasing tam, attribute given company amount purchased company. example of difference between 2 metrics, semiconductors purchased third-party manufacturing partner count toward primary company's design tam not purchasing tam.

article link: apple ranked world's top semiconductor customer in 2011

 

i suppose difference between "top semiconductor customer" , "top semiconductor user" second category counts when samsung device uses samsung semiconductors, while first category doesn't. apple top _customer_ in 2010, in 2011 top _consumer_.

, nokia must worried.

 

Forums News and Article Discussion MacRumors.com News Discussion

• iPhone
• Mac OS & System Software
• iPad
• Apple Watch
• Notebooks
• iTunes
• Apple ID
• iCloud
• Desktop Computers
• Apple Music
• Professional Applications
• iPod
• iWork
• Apple TV
• iLife
• Wireless