earlier week, tim cook announced hiring of john browett replace ron johnson senior vice president of retail @ apple. after spending more 10 years @ apple, building world's successful retail chain scratch, johnson appointed ceo @ jc penney difficult task of turning around 1 of country's well-known department stores.
johnson announced departure apple in june of 2011 , august apple's recruiters in full-swing looking replacement. curiously, company entire executive team home-grown, reports emerged apple using executive search-firm egon zehnder assist finding perfect candidate. wall street journal reported steve jobs, @ time still on medical leave, intimately involved in decision hire outside firm "mainly because wants consider executives based abroad."
the entire executive team @ apple, aside just-hired browett , bruce sewell, apple's general counsel, has been company more 10 years. aside general counsel position, apple's leadership team has remained consistent through second steve jobs era.
of 2 dozen current , former executives, bare handful hired outside company rather being promoted within, , 1 -- general counsel bruce sewell -- still firm. apple's famous crash-and-burn external hire of mark papermaster, long-time ibmer hired apple in 2008 senior vice president devices hardware engineering. after lengthy court battle ibm over non-compete clause had signed, put in charge of teams behind ipod , iphone, , presumably development of ipad well.
papermaster started work @ apple on april 24, 2009, 6 months after hired. left company after 15 months, after antennagate scandal.
in charge of division created iphone 4, , papermaster's departure seem of executive fell on sword on perceived issues apple's flagship product. however, adam lashinsky's book inside apple notes there more simple product miscue. papermaster's years @ ibm left him ill-prepared aggressive corporate culture @ top of apple.
inside apple full of tales of unique culture @ apple, such lack of profit-and-loss reports individual divisions, exist @ large companies. apple's idiosyncratic culture , complete lack of external hires @ top -- plus short life-spans of have been tried -- mean john browett, ceo of european technology retailer dixons retail, in bumpy ride.
from both apple's press release announcing move , email tim cook sent apple customer browett's hire, it's clear apple not hiring browett experience @ dixons. browett's hire has raised concerns apple fans because of poor shopping experiences @ different retailers in charge of. instead, cook hiring browett enthusiasm amazing customer service -- apple puts lot of stock in -- international expertise.
john browett tim cook's first major hire ceo, , lot of analysts , apple fans watching see how plays out. though steve jobs had extensive input on process both before resigned ceo , before passed away, tim cook indisputably in charge.
first apple store opened in 2001, more 10 years ago. apple retail's second 10 years called "decade of significance" within company. seems retail continue apple's noteworthy corporate initiative -- showcasing both brand , products millions of visitors week -- , john browett, complete outsider, apple's choice run it.
article link: apple's hiring of outsider out of character
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