with prominent position in smartphone , tablet markets, it's no surprise apple popular target in competitors advertising seek differentiate apple ride on popularity of company's brand , products. samsung has been one of prominent users of tactic lately series of ads showing apple fans waiting in line next new product launch wowed latest samsung product being used passerby.
in 2010, amazon took on ipad kindle ad touting e ink capabilities provide superior viewing in direct sunlight. amazon has revived original concept addressing readability in bright sunlight augmenting promoting kindle's lower pricing. ad notes customers can buy 3 kindles less price of ipad, allowing in family have own device.with kindle fire priced @ $199 , basic ad-supported kindle priced @ $79, 2 kindle fires , kindle cost total of $477, below ipad's $499 entry-level price. apple has been rumored planning continue offering ipad 2 lower-cost option once company introduces ipad 3 next month, apple not match or come close kindle fire's pricing given significant differences between 2 devices.
article link: amazon hits apple new 'three kindles price of ipad' commercial
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