Error: No bootable device - insert boot disk and press any key

i can't past this, tried installing different windows 7.iso through boot camp 4.0.1.

check 3 boxes , load .iso, screen before locate windows 7.iso source looks this:



every time bootcamp completes installation process computer resets trying start on windows 7 instead black screen saying "no bootable device - insert boot disk , press key"

know how avoid getting screen, want run windows 7. , if matters, i'm running lion osx

 

i'd recommend burning windows 7 iso dvd if have 1 (if not, usb drive, can bit finicky formats).

then, use bootcamp utility create windows partition, , boot onto dvd install way.

have blank dvd available try that?

 

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