Apple's Smartphone Market Share Surge Continues through December on
iPhone 4S Strength
last week, research firm npd released data showing apple's ios had closed gap on android in new u.s. smartphone sales in october , november, narrowing android's 34 percentage-point lead 4 points in wake of iphone 4s debut.
nielsen takes look @ own data, showing similar momentum had carried on through end of 2011.
breaking data down monthly surveys of people had acquired new smartphone on previous 3 months, iphone 4s effect resulted in ios matching android in share of recent smartphone acquirers of december.
given three-month windows of time covered each monthly survey, december's data include @ least several weeks of time prior iphone 4s launch. data january show stronger performance apple, although of iphone 4s adopters may fall out of january sample due three-month window having closed, depending on when during month data collected.
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