Apple Slashes iAd Minimum Buy-In Fee Yet Again

apple has cut minimum iad buy-in fee $100,000 according report advertising age. new lower price, one-tenth $1 million required when iad launched in july of 2010, dropped $500k , $300k per package.

$300k level has apparently not been enough keep existing advertisers on board , bring on new ones meet ever-growing number of ad slots available. in addition reduced minimum spend, apple increasing cut developers receive iads running within apps 60% 70%. money expected cover lower ad rates , encourage developers include iads within applications.

adage continues:

quote

apple planning change way charges ads, irked advertisers , agencies. since launched in 2010, apple has charged advertisers twice: fixed rate every 1,000 ad impressions plus additional fee every time user clicked on ad. apple charge cost-per-thousand rate.

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apple recently hired former adobe executive todd teresi head iads service after andy miller departed join venture capital firm.

article link: apple slashes iad minimum buy-in fee yet again

 

if want make iads interesting, should bring them more countries. you've got developers support before advertisers.

 

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