Zuning it: Microsoft reportedly plans to lay off hundreds of employees

http://www.neowin.net/news/microsoft-reportedly-plans-to-lay-off-hundreds-of-employees

http://www.bloomberg.com/news/2012-...organization-of-marketing-job-reductions.html

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microsoft reportedly plans lay off hundreds of employees

microsoft may looking make changes in marketing division unfortunately may include layoffs hundreds of employees. bloomberg reports, via unnamed sources, final plans have not yet been set in stone , may still change. first actions result of these plans happen in next 30 days, according report.

microsoft reportedly making these changes marketing division eliminate job overlap , better respond competitors such apple. report claims microsoft ceo steve ballmer doesn't feel company getting best return money spends on marketing. in company's last fiscal year microsoft spent $13.9 billion on sales , marketing.

if microsoft end laying off workers result of marketing division restructuring, second time in company's history microsoft said bye large number of team members @ once. in 2009, @ height of economic crisis, microsoft laid off total of 5,000 employees.

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ever been casino , see in all-too-familiar situation? start losing money. "strategy" isn't working. don't stand , walk, keep throwing in more , more money, chasing after what's gone.

microsoft in familiar situation, 1 lot of industry players face: spending resources stay in game don't understand.

move nothing new ms. it's in long string of "chasing after" what's long gone.

barry ritholtz puts best:

http://www.ritholtz.com/blog/2012/01/microsoft-value-traps-and-the-paradigm-shift/

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during past decade, msft has returned 0 investors, including dividends. bloated bureaucracy run bloated bureaucrat. paradigm has shifted, , have failed make turn. missed literally every major new technology, every innovation, every great idea search social handhelds tablets on period.”

kinnect hit, not sort of product moves needle $234 billion company. x box consumer winner, firm spent billions grab franchise sony — far less roi such massive investment or should ever warrant. else online search social portable music reviewed 5 years late cell phone — has been bust. bread , butter franchises — office, windows , sql — under assault new product categories have no response.

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and on top of that:

http://www.minyanville.com/business...floods-hard-drive-shortage/1/11/2012/id/38806

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so what's going on here?

no doubt, thailand had impact on pc production levels, it's convenient distraction deeper, secular issues, namely microsoft's lack of meaningful exposure mobile-device boom being dominated likes of apple (aapl), google (goog), samsung, , amazon.com (amzn). (see: motorola results point apple, samsung dominance)

realize i'm once again putting on captain obvious hat, looks microsoft trying soften blow of really, lousy quarter windows business blaming thailand. in, hdd shortage or not, microsoft going have 1 stinky quarter.

@ same time, interest piqued story our buddies on @ bloomberg, indicating microsoft on track major marketing shakeup, include elimination of hundreds of jobs.

according bloomberg's dina bass:

"the changes eliminate overlap in job responsibilities , designed company better respond threats apple inc., google inc. , amazon.com inc., increasingly targeting microsoft’s corporate-computing customers. chief executive officer steve ballmer doesn’t think company getting enough return on billions spends annually on marketing, people said."​

told, batch of news indicates microsoft in serious state of flux, perhaps more thought.

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boils down this:

microsoft company of lions led donkeys. it's not employees need laying off. it's management (and includes elop.)

 

perfect. needed real change in department.

btw elop isn't microsoft , "zuning it" tag line means nothing in thread.

 

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