amidst growing chorus of rumors apple branded television, the telegraph reports uk tv network itv has written letter apple warn against using name "itv" future television product.
not first time apple , itv have been in contention on name. when apple first announced set top box in 2006, called product "itv":
apple later changed name "apple tv", reportedly later reconsidered changing name itv. itv executives said "furious" on possibility.the original name apple tv set top box
the telegraph reports apple gave reassurances in 2010 not use name, though note apple under different leadership.apple believed actively working on standalone television product. recent report claimed canadian cable companies had product in hands. report , others have been casually referring upcoming product "apple itv", though apple has yet officially name or acknowledge project.
update: in statement the verge, itv has denied sent such warning apple.article link: itv warns apple (again) not use name [updated]
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i guess apple buy name if wanted it.
itv stand in way..? or apple's billions trump them.
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