Have Apple got a new logo?

so, noted on few sites apple closed ipad keynote yesterday different logo ( close current logo, ie aluminium apple).

http://www.gizmodo.co.uk/2012/03/is-this-the-new-apple-logo/

http://www.huffingtonpost.com/2012/...ainbow-featured-at-media-event_n_1327838.html

here's pic gizmodo illustrating change:



closing logo reminiscent of apple's original rainbow logo, @ least in bringing colour back. think still looks modern, , more interesting current aluminium shaded logo. said may not appropriate circumstances, , i'm not how i'd feel on longer period of time. still, allusion apple's roots.

think? logo or not? reckon company's official logo in future? have ever closed press conference or logo other current 1 @ time? , out of curiosity need anyway change logo officially?

edit: here's interesting bit article design of orignal logo - zlok

quote

“for inspiration, first thing did go supermarket, buy bag of apples , slice them up. stared @ wedges hours,” recalls janoff. fruit of labor: simple 2-d monochromatic apple, healthy bite taken right side. jobs loved conceit-only suggested more colorful. janoff’s boss disagreed, insisting logo made black save on printing costs. “but jobs resolute, arguing color key humanizing company,” says janoff.

read more: http://www.zlok.net/blog/2009/03/29/i-invented-the-apple-logo/#ixzz1owjciu7i

click expand...

i think 1 reason i'd new logo 1 jobs' comment here humanizing company. it'd nice see apple not take too in ways.

 

it seems inversion of big poster.

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