McGraw-Hill CEO Credits Steve Jobs' Digital Textbook Vision Amid Evidence of Pre-iPad Interest

allthingsd share thoughts mcgraw-hill ceo terry mcgraw, during q&a session following yesterday's ibooks textbooks media event described how development part of steve jobs' vision textbooks should like.

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sitting , listening of this, wish steve jobs here. him in june past year, , talking of benchmarks, , of things trying together. should here. [gesturing , around]. vision, idea, , had ipad.

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jobs' interest in textbooks of course well-known, jobs himself being quoted in walter isaacson's authorized biography wanting revolutionize textbook industry , having had conversations publishers such pearson possibilities.

part of peters' 2008 icontest presentation on digital textbooks​

one other interesting tidbit on history of digital textbooks @ apple shared yesterday former apple intern. related the wirecutter, former intern joseph peters proposed idea of digital textbooks in 2008 part of "icontest" in apple interns gathered pitch ideas mid-level executives feedback. textbook ideas suggested peters , group well-received apple's judges, team being awarded free macbook air , meeting higher-level management discuss ideas.

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anyway, presented , answered q&a pretty flawlessly. mean said liked , every other presentation received sarcastic remarks.

remember answering handful of questions , getting impression exec's totally on board. pretty awesome feeling. [...]

@ end, announced won, gave macbook air , great (for interns anyway). more excited opportunity talk more people idea. scheduled meeting john couch, head of education few days later. met john , few people on team in small board room , gave same pitch before.

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peters not suggest group's idea genesis of apple's textbook plans, provide interesting insight bit of intern experience @ apple , reveals apple indeed interested in textbook idea far 2008, more year before debut of ipad.

article link: mcgraw-hill ceo credits steve jobs' digital textbook vision amid evidence of pre-ipad interest

 

that's 1 of reasons jobs successful. can tell spent years thinking things digital textbooks before started thinking ipad.

of weren't sure ipad for when first saw it. steve had been dreaming answers many, many years.

 

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