How Apple's Organizational Structure and Policies Contribute to Company's Strict Secrecy

fortune publishes lengthy excerpt adam lashinsky's forthcoming book, inside apple: how america's admired -- , secretive -- company works, highlighting company's famous secrecy , how organizational structure , policies foster security.

readers interested in reading book cover cover when debuts next week may want avoid excerpt, others piece interesting how apple keeps employees on need-to-know basis patchwork of clearances ensure few know company's full plans given project.

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secrecy takes 2 basic forms @ apple -- external , internal. there obvious kind, secrecy apple uses way of keeping products , practices hidden competitors , rest of outside world. cloaking device easier of 2 types rank , file understand because many companies try keep innovations under wraps. internal secrecy, evidenced mysterious walls , off-limits areas, tougher stomach. yet link between secrecy , productivity 1 way apple (aapl) challenges long-held management truths , notion of transparency corporate virtue.

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the excerpt discusses apple's command , control structure in there reportedly relatively little political maneuvering, company's "unwritten caste system" placing jonathan ive's industrial design team among "untouchable" , status of many other teams fluctuating relative prominence of products working on.

inside apple debuts on january 25 , available retailers such amazon (hardcover, kindle e-book, , cd audiobook) , apple's ibookstore [itunes store].

article link: how apple's organizational structure , policies contribute company's strict secrecy

 

very tempted read now, i'm getting book now, wait!

 

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