Apple Grabs Another Gaming PR Executive for App Store

mcv reports (via the next web) apple has nabbed yet gaming pr executive, time hiring microsoft's european chief of xbox live marketing robin burrowes oversee app store marketing in europe.

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burrowes worked @ xbox 7 years, , in charge of xbox live. 1 of execs promoting latest xbox dashboard update, attending london games conference , gamescom last year.

prior xbox, has worked msn , hmv. joins apple year in charge of marketing app store itunes europe.

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apple has been drawing pr , marketing talent gaming industry time seeks bolster ios's positioning competitive gaming platform. last year, company poached longtime nintendo executive rob saunders nick grange, came activision after stints @ microsoft , ea.

article link: apple grabs gaming pr executive app store

 

a focus on ios game apps may have led apple hire executives game companies. , hiring these execs reinforce focus on gaming apps. hope remember encourage, support, , promote productivity , other non-game apps too.

 

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