Apple Sued over 'Misleading' Advertising in Siri Depictions

the wall street journal reports apple target of new lawsuit iphone 4s customer claims company engaged in "misleading , deceptive" advertising in promoting siri personal assistant feature device. plaintiff, frank fazio, alleges apple's depictions of siri in advertising suggest ease of use claims not present in real-world usage.

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fazio claims siri far less responsive in real life. when asked directions place, or locate store, "siri either did not understand plaintiff asking, or, after long wait time, responded wrong answer."

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the class action lawsuit seeks unspecified damages apple , court order preventing apple engaging in further misleading advertising related feature.

apple has not responded publicly lawsuit, company has repeatedly noted on website , elsewhere siri beta feature. while apple releases beta products public, did in case of siri in order build library of voice input needs improve siri's voice recognition capabilities. beta label has not stopped apple extensively promoting siri, making key part of iphone 4s marketing iphone 4s launch event website television advertising.




earlier month, apple , vodafone won case in united kingdom in member of public complained apple's iphone 4s advertising in country misleading depictions of location-based services available in united states @ present time. advertising standards authority ruled in apple's favor when determined apple's uk ads did not depict siri integration maps application (a u.s.-only feature time being) , siri's ability access user's local weather in uk sufficient satisfy apple's claims can use location information provide personal assistance.

article link: apple sued on 'misleading' advertising in siri depictions

 

will interested see how works out. apple seem stretching bit how great siri is.

won't it's entirely useless, i'll manually play song, google restaurant i'm looking for, etc., without waiting see if siri got right.

 

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