Brenneman: Live Coverage of Apple's Education-Focused Media Event

apple today holding education-focused media event expected introduce new push digital textbooks. event scheduled kick off @ guggenheim museum in new york city @ 10:00 eastern / 7:00 pacific.

apple not providing live video coverage of event public, number of news sites on hand provide text , photo updates, , we're including links several of them here. updating article coverage media event unfolds , news stories regarding event announcements go out through our @macrumors account.

- the verge
- macworld
- engadget
- cnet
- allthingsd
- the loop
- time/technologizer
- the wall street journal

recent news , rumors

- apple's textbook project code named 'bliss' , inspired al gore's 'our choice'?
- apple's textbook initiative feature strong k-12 focus, aid publishers large , small
- iwork vp roger rosner taking charge of apple's digital textbook initiative
- apple launch 'garageband e-books' on thursday?
- more on apple's textbook plans thursday's media event

in 1 last-minute rumor, jason o'grady claims on twitter , at zdnet apple launch pages '12 enhanced epub support (perhaps alongside full iwork '12 update), ibooks 2.0 support mac, , textbook rentals.

event updates

- phil schiller on stage. "good morning everyone. i'm pleased welcome here in new york. special @ apple. it's education."
- setting background of apple's interest in education, challenges facing students, etc. intro video of educators talking issues class sizes, poor facilities, low levels of student engagement, insufficient technology , textbooks.
- schiller: 1 place think can student engagement.
- no surprise students learn on ipad. #1 on teens' holiday wish lists year.
- 20,000 education apps ipad, , ibookstore packed books. there on 1.5 million ipads being used in education, want make things easier them.
- first of 2 things: reinventing textbooks
- textbooks aren't ideal: cumbersome, not terribly portable, not durable, not interactive, not searchable, content great. companies work hard update, hard content out people fast enough.
- ipad can overcome many of deficiencies, , that's why we're here today.

- ibooks 2
- these books amazing, here demo of ibooks 2. roger rosner assist.
- demoing biology textbook. dramatic intro movie, multitouch gestures move through book, 3d models of insides of cells.
- more interesting static sheets of paper. need kids' hands.
- authors have complete freedom in text , graphics layout. auto-rotate between portrait , landscape, , re-layout content portrait offers more traditional text format.
- pinch table of contents. easy glossary access , linked index entries.
- review questions become visual , interactive, , offer immediate feedback.
- integrated highlighting , notetaking. automatically turn notes , highlights study cards. glossary terms too...can shuffle cards.
- how these? new textbook category in ibookstore. free samples , one-click purchase.
- schiller on stage.
- ibooks 2 available app store free today.
- how create these books?

- ibooks author
- mac application authoring interactive books. rosner demoing book creation process.
- template chooser sets stage, , build there. drag , drop layout controls.
- toolbar controls gallery of available interactive elements. auto-formats layout.
- more custom interaction, drag , drop entire keynote presentation right layout.
- if can write code in javascript , html5, can build own widgets embedding in books.
- demoing easy glossary-building tools.
- "if you've ever been involved in e-book creation before, know total miracle."
- preview function push book ipad testing.
- schiller on stage.
- "so that's ibooks author. advanced, powerful , yet fun interactive authoring tool yet created."
- ibooks author available free on mac app store today.
- how textbooks? new category in ibookstore.
- wanted started partners early, we're starting high school textbooks priced @ $14.99 or less.
- books can kept date, , students keep own copies.
- partnered pearson, mcgraw-hill, , houghton mifflin harcourt...these 3 companies account 90% of textbooks sold in u.s.
- first books launching today: biology, environmental science pearson; algebra 1, biology, chemistry, geometry, physics mcgraw-hill.
- dk publishing onboard kids books...launching 4 titles today.
- e.o. wilson foundation involved. exclusive "life on earth" coming ibookstore. first 2 chapters free, remaining chapters coming @ reasonable price make them.
- video of teachers talking why teach , why there's no reason students should receiving outdated information in same textbook format used since 1950s.
- clips of publishing company ceos, education administrators , teachers talking game-changer ibooks textbook initiative is.
- schiller on stage. "so that's first thing wanted tell today."

- eddy cue on stage second announcement.
- talking helping teachers reinvent curriculums. highlighting itunes u....1,000 universities using it, world's largest catalog of free education content, 700 million downloads itunes u.
- new itunes u app ipad lets teachers need class.
- jeff robbin on stage demo. overview section offers easy access teacher details, syllabus, office hours, etc.

- assignments can send students directly section within ibooks.
- link out video clips, stream or download lectures, etc.
- easy access notes , materials.
- on 100 courses have been created...all available free on itunes u.
- k-12 schools can sign itunes u.
- itunes u app available free today in app store.
- schiller on stage summarizing apple's dedication education. mentioning ibooks 2, ibooks author, , itunes u apps.
- "we're proud of teams have done. they've worked hard on this. because of @ apple know can empower people through learning. , tech has role play in -- that's 1 of best things that's built culture."
- joining us. press headed hands-on demos.

article link: live coverage of apple's education-focused media event