apple superbly successful building computers , handheld devices.
naturally, apple want expand.
lot of talk has been made tv.
apple search engine killer , open whole new market.
reasons why work:
1. apple king of usability: every product makes superior in handling , operation product of other manufacturers. apple create more sophisticated search engine google nowadays.
2. google apple's key competitor. google attacked apple android. apple strike search engine. it's logical battle field.
3. apple incorporate search engine in devices - built-in user group.
4. apps: if have ever used google apps, you'll know if apple similar, google apps dead next day. (have seen funny microsoft spoof of google apps? spot on!) , don't forget google has virtually no customer service. if google not work , click on "help" link, you'll stuck in seventh circle of hell of pointless "help articles" (which don't if stuff doesn't work) without ever connecting "customer service".
5. apple has great integrity in regards products. think buyer protection of app store pretty good. imagine if apple did search engine less junk come top. i'd expect cleaner working search engine. don't think google bad, i'd curious apple approach on searching huge, world-wide internet database.
6. apple tv may nice, tv market overcrowded manufacturers, , margins sinking. i'm pretty sure it's coming , have place in apple product world. revolutionary? apple search engine, on other hand, logical completion of circle of hardware, software, icloud, - access , handling of information. , don't forget ad business.
7. apple working on it? read announcement of data center being planned. icloud? really? or set-up apple search engine (huge data centers needed indeed).
8. apple has cash venture search engine market. and, such successful , rich corporation, investment future of growth beyond success level enjoys today.
the history of mobileme tend refute claims apple kill google in web space.
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