apple today announced supporting paul mccartney's new album release special free video stream of live concert on thursday, february 9 [itunes store]. concert not being streamed via itunes on mac , pc, available directly on users' apple tvs, signaling new efforts apple increase utility of set-top box.
the paul mccartney promotion not apple's first foray live streaming via itunes, company has past several years hosted annual concert festival in london. apple has gradually ramped coverage of concerts include live video streaming through itunes , through app store app 2011 series.
while users redirect video app apple tv via airplay, apple's addition of itunes live experience directly on apple tv paul mccartney concert demonstrates how company can deliver exclusive content users' televisions , perhaps apple-branded television set in easily-accessible manner.
article link: apple stream live paul mccartney concert itunes , apple tv
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