CES 2012: Apple's Greg Joswiak 'Scouting the Competition'

while apple doesn't participate @ ces , has ended involvement in trade shows in general, company naturally continues keep tabs on competition , ces prime event new product introductions. paidcontent has in fact proven apple's interest in ces chance, running ios device marketing chief greg joswiak on floor @ expo.

quote

while wandering around central hall of las vegas convention center tuesday, bumped greg joswiak, head of ios product marketing apple, outside of sony's booth. joz, he's known within apple community, grinned sheepishly upon being recognized reporter , stopped chat few minutes.

joswiak said interested in how other companies present products @ events such ces, things booth layout , aesthetics products highlighted within company's booth.

click expand...

joswiak declined enter more in-depth discussion of interests @ show, paidcontent noting "seemed less impressed" sony's booth on expo floor.




apple of course interested in competitors doing, interested in following companies coming in terms of accessories apple's own products. despite apple's lack of official presence @ show, remains popular venue announcements products of types, including within mac- , ios-related markets.

joswiak has appeared @ several apple keynote , media events, , has played featured roles in apple's promotional videos company's various ios devices.

update: source has informed reuters apple has over 250 employees registered ces.

quote

apple inc, famous giving ces cold shoulder year after year, field larger presence @ world's largest trade show many observers imagine.

more 250 employees registered attend consumer electronics show in las vegas, according person familiar apple's plans.

click expand...

article link: ces 2012: apple's greg joswiak 'scouting competition'

 

stop scouting , release ipad 3 ugh

 

Forums News and Article Discussion MacRumors.com News Discussion

• iPhone
• Mac OS & System Software
• iPad
• Apple Watch
• Notebooks
• iTunes
• Apple ID
• iCloud
• Desktop Computers
• Apple Music
• Professional Applications
• iPod
• iWork
• Apple TV
• iLife
• Wireless